For people who make the calls
You have calls to make. Here's who, and what to say.
Tell me what you sell. I hand you the businesses that just did the thing that makes them worth a call (got a DOT number this month, opened a new practice, pulled a food-service permit, put up a careers page), with the phone they filed or published, the one sentence to open with, who to ask for when the record names someone, and a link to the record itself. From public records and their own websites. Every row shows its evidence. Never guessed.
No autodialer, no texting, nothing sent as you. A list, a brief, and a phone number that dials when you tap it. See the engines under the hood →
This carrier was added to the FMCSA carrier census on September 7 with 1 power unit and 2 drivers, authorized for hire.
The part of the job nobody wants
A list of names is not a list of reasons to call.
Somebody exported a category. Half are chains, a third have the thing you sell already, and nobody looked at any of them before it landed in your queue.
You open with a question you already know the answer to, because you have no idea what is on their website, and neither did whoever built the list.
Every row should come with the reason it is on the list, and the proof, before you dial.
Who's on the other end of this
I've made these calls. I built the list I wished I'd had.
I run local businesses by day and built this to feed my own outreach. The lists were always the weak link, so I built a scanner that opens every business's real website the way a customer would, and a program that decides, from what is actually on the page, whether the business shows the signal I am calling on. Today it reads eight facts off a business's own site in 27 metros, and pulls five dated public-record feeds, filterable to a state or a single county: USDOT registrations, NPI enumerations, food-service permits, contractor licences and child-care licences.
What a program decides
Whether the business shows the signal you picked. Hiring, a fleet, years in business, family-owned, an online store, several locations, 24/7 service, financing offered. Each is a check that runs the same way every time, quotes its evidence, and is confirmed against the raw source from a second machine. A buyer can re-run it by hand in ten seconds.
What the AI is allowed to do
Read what the scanner saw, decide whether the business is your kind of customer, and write the sentence your rep opens with. It is not allowed to state a fact. Anything it writes that contradicts the check is thrown away before you see it.
Who this is for
Anyone who calls businesses for a living. Pick what you sell.
Each line is a set of plays: a public record or a fact off the business's own site that means "worth a call this week" in that trade. Tap one to start there.
Try it before you pay. Pick any state on the public record pages and get ten rows with the phones by email, free, no card.
Sell something else? Every play is open to every account. If you sell to consumers rather than businesses (life insurance to individuals, homes to buyers, roofs to homeowners), Colder is not a consumer list and never compiles consumer phone numbers; the business side of those markets (new carriers, new practices, owners with staff, established family firms) is above.
How a row gets in
Two real businesses, through the machine.
A record row and a site row, both actual rows from lists with the business hidden. The record row is the short road; the site row is the long one.
A record row · new USDOT registration, for a factoring rep
A site row · no way to book online, for a scheduling-software rep
Stage three is the whole product on both roads. The AI never decides who is on the list: on a record row it is not involved at all, and on a site row it writes a sentence about a decision a program already made. The evidence ships with the row either way. See every engine under the hood →
Build a list
Tell me what you call on. I'll tell you how many businesses are in the pool.
These are live counts from the map, not estimates. How many qualify depends on the signal; the measured rate is under each one.
The plan
Three steps. Two are mine.
What you sell, the play, the territory: a state for record plays, a metro and kinds of business for site plays. Independents only, if you want.
Record plays: the row is the government record, built in seconds. Site plays: every candidate's website rendered at phone width, checked by a program, re-checked from a second machine, briefed by an AI that is not allowed to guess.
Lists of 25 to 150 rows: name, city, tap-to-dial phone, the sentence, the evidence, who to ask for, a link to the record or the site. Mark each one as you go. Export any time.
Real rows
What lands in your list, for six different kinds of seller. Business names hidden here, not in yours.
This carrier was added to the FMCSA carrier census on September 7 with 1 power unit and 2 drivers, authorized for hire.
This practice received its NPI on September 3 as a family medicine practice; the record lists its owner as the authorized official.
This restaurant was issued a county food-service permit dated September 8, on the county's public record.
This veterinary clinic's website lists a careers page.
This residential general contractor's state licence went into effect on August 28, bonded at $25,000.
This child-care center was licensed on August 1 with capacity for 14 children.
This mobile food unit was issued a county food-service permit dated September 5, on the county's public record.
Real rows from real lists, chosen by hand for this page with the business hidden and the city widened to the metro. Record openers are written from the record for what you sell; site openers are written by the AI from the page and are left off here.
Counts of rows in the database when this page was built. They only move when something real happens.
What it costs to keep dialing blind
A week of dials for one real conversation.
A category export in a metro is a few hundred names. Take out the chains, the closed, the ones who already have what you sell, and the ones with no website to check, and a rep spends the week finding the twenty-five that were worth calling on Monday. Colder does that part in minutes, and shows its work.
Pricing
Pick how many rows a month. First month of Caller is $29. Cancel any time; it stops at the end of the period.
Every plan gets the same rows: the filed phone, the sentence, the evidence, the record link, the opener. Pull them in lists of 25 to 150, any play, any territory. A list reserves its rows while it builds; when it finishes, only the rows that shipped count against your month. If the first list is not worth it, tell me within seven days of it arriving and I refund that month. A row found wrong within seven days is replaced.
Caller
up to 250 rows a month · 1 seat
- 250 rows a month, any play, any territory
- The opener and the record link on every row
- Statuses, notes, callbacks, CSV export
New customers: enter FIRST29 in the promo-code box at checkout and the first month is $29, then $99. Checkout says Colder. Sign-in link arrives by email the moment it clears.
Closer
up to 600 rows a month · 1 seat
- 600 rows a month
- Enough for a full-time caller
- Everything in Caller
Checkout says Colder. Sign-in link arrives by email the moment it clears.
Team
up to 1,200 rows a month · 3 seats
- 1,200 rows a month
- Three sign-ins, shared statuses and notes
- Everything in Closer
Checkout says Colder. Sign-in link arrives by email the moment it clears.
What I check, and what I don't
The lines this thing stays inside.
I check the homepage, not the whole site, plus the about or team page for who to ask for. A careers page that is not linked from the homepage is missed. I check what a phone sees on first load, and a fact only ships if the raw source from a second machine shows it too.
Rows come from a dated public record with the business's own filed phone, or from a business's own website. Not from forums, not from social media, not from Google, and never from consumer data: Colder does not compile or sell consumer phone numbers, personal cells, home addresses or personal email, and the do-not-call rules are the caller's to follow. A record play is a federal, state or county file anyone can read; what you pay for is the freshness, the filter, the county, the opener and the link, not exclusivity.
The count in the builder is the pool, not the yield. How many of them qualify depends on the signal you pick; the measured rate is printed under each one and it is the truth from the last run, not a promise.
Lists are built by a program on a schedule, usually within a few hours, always within 24 hours, not by a person, and nobody reads them before you do: the evidence on every row is the check. If the pool runs dry before the rows you asked for, you get what qualified, the list says so, and only those rows count against your month. Record plays build in seconds because the row is the record. The site-play pool is deepest in Raleigh–Durham today; the builder shows the live count for any metro or state before you save.
Not built yet: a dialer, texting, or email sent as you; commercial building permits, nursing-home ownership changes, business radio licences and federal contract registrations are next. If a dialer ever exists it will be from your own domain with your own consent trail, or not at all.
Questions
Questions.
Where do the businesses come from?
Two places. Dated public records with the business's own filed phone number: the FMCSA carrier census (every carrier the month it registers a USDOT number; for-hire only unless you switch private fleets on), CMS's NPPES registry (every healthcare organization the week it is enumerated, with the authorized official's title, and the name where state law allows), county and city food-service permits, state contractor licences, and state child-care licences; you pick the state, or one county. And Colder's own index of local businesses in 27 metros, whose own websites are opened in a real browser at phone width. Nothing is scraped from Google, forums or social media.
What does “qualified” mean here?
A program checked the business's homepage for the signal you picked and found it, quoting the words or the link it found. A second, independent load from a different machine re-ran the same check on the raw page source. If the two disagree the row is dropped, not shipped with a caveat. An AI writes the sentence your rep says; it is not allowed to state a fact, and anything it writes that contradicts the check is thrown away.
What is in a row?
The business, its city, the phone it filed or published (tap to dial), who to ask for when the record or the site names someone, the one sentence your rep opens with, the evidence behind it, and a link to the record or the site so you can check it yourself in ten seconds. Plus a status, notes and a callback date you can set per row, and a CSV of the lot.
How fast is a list ready?
Record plays build in seconds. Site plays usually within a few hours, always within 24: the engine renders a homepage in about six seconds; the models that write the openers are the slow part, and they are rate-limited while Colder is small. You are only charged rows that ship.
Which territories?
Record plays run by state or by county: FMCSA and NPPES in every state and county; food-service permits in the counties whose health departments publish a phone and a date (Florida, all 67 counties; New York City; Wake County, NC; Franklin and Hamilton, OH; King, WA; Suffolk, MA today, and the builder lists the live count for each); contractor licences in Oregon and Washington; child-care licences in Texas and Pennsylvania. Ask for a county and it is added when its feed carries a phone and a date. Site plays run in 27 metros across 24 kinds of local business, with the real pool count for each. If your metro is not there, email me; adding one is a bounding box, not a project.
Do you sell my list to my competitor?
The businesses are public; two people in the same metro can both find them. What you buy is the checking and the brief, and nobody gets your statuses or notes.
Is it legal to call these businesses?
Colder only sells business-to-business lists, and only the number a business filed with a government agency or published on its own site. Business-to-business sales calls are generally exempt from the federal do-not-call registry (16 CFR 310.6(b)(7)); that exemption is a do-not-call defense, not a licence to autodial, so how you call is on you: dial by hand, no autodialer or recorded message on any number that might be a cell (the TCPA does not care whether the purpose was business), honor a do-not-call request the moment you hear it, and check your state's rules, because a few states regulate business-to-business calls too. Some filed numbers are a sole proprietor's own phone; those are left out unless you opt in, and any row that names a person carries a manual-dial note. If you sell nondurable office or cleaning supplies, the business-to-business exemption does not apply to you; the rest of the Telemarketing Sales Rule does. Where a state's data-broker law makes shipping a person's name a registration question (California, Texas, Vermont, Oregon today), the row carries the official's title and not the name. Colder never sends a text, an email or an automated call on your behalf.
How do I cancel?
Email me from the address on the account, any time; it stops at the end of the period and I confirm by reply within one working day. If the first list is not worth it, tell me within seven days of it arriving and I refund that month. A row found wrong within seven days is replaced.
Who is behind this?
Me, Jeremiah, in Raleigh. I built this to feed my own cold outreach and started selling it. Colder is part of Territory Book. Email hello@coldersales.com or call (919) 675-1233 and you get me.